L’Occitane

• concept work

• email marketing

• packaging design

Goal: To create a fun summer email campaign that reveals a fresh limited edition packaging of their best sellers to boost sale in a short period of time.

Design Process: I start with redesigning the packaging of 4 of their best sellers. The packaging explores the theme of “Summer Wave” in a minimalistic way. The Email Campaign is using their famous orange color schemes to bring together all products and keeping it on brand. The layout is simple and focuses on products and the call-to-action buttons so the viewers can easily engage and act on it.