Community on Cosmo

• Client: Hollywood Farmer’s Market

• logo design

• print design

• digital & social

• brand identity

“Community on Cosmo” is a sub-brand of Hollywood Farmer’s Market. It is a community space for artists, crafters, musicians, chefs, non-profit organizations and independent makers of all kind.

Goals: The client wants an illustration based logo that have an all-inclusive community vibe.

Design Process: For my first round of logo exploration, I came up with 4 variations based on client’s moodboard, which emphasis on the idea of using circle to represent a community coming together. The client ended up loving the one that uses the type to form a basket to tie in that it is a space within the farmer’s market. Using the color palette and illustrated elements in the logo, I created more matching assets based on client’s need.

Challenges and Solves: One of the biggest challenge for this logo is that it has so many things that it needs to communicate and when this happens the scalability of the logo is compromised. To solve this issue, I came up with a simpler version that will work well on web-based assets while keeping the more complex logo that the client loves that works well on large print assets. The color palette ultimately serve as a tie in for both logos perfectly.