Coffee Packaging Concept Work

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Coffee Packaging Concept Work

Work Process: I chose Groundwork Coffee for my concept work because of their simple and bold brand identity. I want to expand on their already-existing brand style and add a little more sophistication into this particular packaging. I started the design with setting type, exploring minimal color palette and adding line elements. I finished the design with a touch of small self-illustrated shapes and coffee beans. 

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Packaging Lable Design 

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Self-Illustrated Coffee Beans